Meraki

About This Project

The word meraki means “when you leave a piece of yourself (your soul, creativity, or love) in your work. When you love doing something, anything, so much that you put something of yourself into it.”

We created an origami bird to express the unfolding of opportunities that meraki can provide. Birds represent limitless. We designed a sleek type-face for a modern look & feel. The font has few unfinished ends to convey “never ending”.

That led us to “infinite possibilities” as a tagline. The tagline allows meraki the creative freedom to innovate & evolve over time. We used a gold/brass colour to project a vintage/premium feel.